TriCaster’s Export features allow broadcasters to publish clips and stills from events like syndicated sports, entertainment or news programming to social media sites even while the live action and capture continues.  Networks, corporate users and others with sophisticated website and distribution needs can deliver content moments after events occur for all manner of timely applications.

In today’s broadcasting world, a single program feed is often inadequate, inappropriate, or both. More and more viewers ingest media from multiple sources, even simultaneously. A live (and lively) online presence is critical for many productions with little or no traditional broadcast following. Publishing supplemental content such as backstage feeds, locker room interviews, pre and post-game chatter, etc.), via such popular Internet sites as Facebook®, YouTube®, Twitter®, etc. provide many opportunities for brand extension and monetization.  In addition, TriCaster’s Export feature supports both transcoding and distribution to local or networked storage for archival or post production purposes. 

Briefly, once you create presets for your social media accounts and other publishing targets, the Export tools in TriCaster’s Live Desktop make it quick and easy to distribute selected content to multiple sites even while production and recording is still underway – just perfect for concerts, galas and sport events.


Section 18

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